Migrating Customers from an In-House Supported Application to a SaaS Model and Retaining Customers in the Process
The Software Business 2009 Conference
Speaker: Karla Norwood, President, Connections Online
Case Study: The transition from supporting an intranet product (residing inside the customer's walls) to a Software as a Service business model required an entirely different way of creating value for the customer in terms of support and on-going customer care. Learn from our journey - how we defined our product value proposition as a SaaS, what steps we took to technically migrate our customers' data, educate, communicate, and engage our customers in "wanting" to migrate to a SaaS model, and then implementing the transition process. What did we learn through this process? Hear some tips on things that worked and avoiding some of the pitfalls we experienced.
For more information please contact Karla Norwood at 800-395-1410 or firstname.lastname@example.org