Critical Measures / Scorecard
Your Critical Measures serve as a way to track progress toward the goals outlined in your organization's Focus/Strategy. To determine the most important metrics, consider the following questions:
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Is this measure critically important to your organization or department?
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Do you have a reliable way to measure it?
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Can you collect meaningful data on this metric every month?
If the answer is no to any of these questions, reconsider whether the measure is necessary or find a way to make it measurable. Your list should include no more than 15 critical measures to maintain focus and effectiveness.
Validating Measures
To ensure your metrics remain relevant:
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Quarterly Review: Reassess the relationship between your Critical Measures and your Focus/One Page Strategy.
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Adjust as Needed: If your strategy changes, immediately update your critical measures to reflect the new direction.
Communicating Measures
For metrics to be effective, they must be clearly communicated:
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Monthly Updates: Share critical measures with employees regularly.
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Explain Changes: Ensure any adjustments to metrics are thoroughly explained.
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Employee Impact: Help employees understand how their work contributes to these measures and the organization's success.
Example: Net Worth
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What it measures: Financial strength
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Target: Well-capitalized (greater than 7% as defined by NCUA)
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Why it's important: Organizational stability and ability to withstand financial challenges
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How to improve it:
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Increase net income
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Manage deposit growth
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Calculation: Net worth is determined by taking the Credit Union's Total Equity, adjusting for unrealized gains/losses on securities, and dividing by Total Assets.
Discussing Your Metrics
Regular discussions about metrics help drive improvement and accountability. Key areas to focus on include:
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Checkpoint Review: Assess the current status of each measurement.
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Identify Influencing Factors: Understand the internal and external drivers behind the results.
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Project Future Trends: Anticipate upcoming changes that may impact performance.
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Problem-Solve Barriers: Address obstacles preventing success.
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Recognize Achievements: Celebrate progress and contributions.
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Teach & Coach: Ensure all team members fully understand each measurement and its significance.
Balanced Scorecard Approach
A Balanced Scorecard is a widely used framework for setting up metrics. It ensures a well-rounded approach by considering multiple perspectives:
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Financial – To succeed financially, how should we appear to our stakeholders?
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Internal Business Processes – To satisfy stakeholders and customers, what processes must we excel at?
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Customer – To achieve our vision, how should we appear to our customers?
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Learning & Growth – To sustain growth and adaptability, how will we continue evolving?
By integrating these perspectives, organizations can create a comprehensive and strategic measurement system that drives success.
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